* the hottest growth area through 2014 will be in social media and mobile advertising – Forrester Research Interactive Advertising Forecast 4/09 (US only)
* the 35-54 year old demographic is growing fastest, with a 276.4% growth rate over the last 6 months – istrategylabs.com 2009 Facebook Demographics and Statistics Report
* There are 6,116,180 Facebook users between 23-43 years of age on the West Coast – facebook estimates 08/09
* Facebook is the 4th Largest Site in the World! http://bit.ly/18wRoH
* According to comScore, Twitter had 20.1 million unique visitors in the United States in June, some 34 times the 593,000 a year earlier.
* Number of Social Networking Users Has Doubled Since 2007 – http://snipr.com/o5ix2
* Huge growth for Twitter & Facebook. From June 08 – June 09, Twitter up 1,928 %; Facebook video is up from 2.4 million to 12 million.
* New Study Indicates Social Media Pays; Correlation Between Brands’ Social Media Efforts and Financial Performance http://short.to/k6xj
* Hackers attack Twitter, Facebook also slows down By BARBARA ORTUTAY, AP Technology Writer – Thu Aug 6, 2009
“I had to Google search Twitter to find out what was going on, when normally my Twitter feed gives me all the breaking news I need,” said Alison Koski, a New York public-relations manager. She added she felt “completely lost” without Twitter.
You can’t turn on your computer today without being barraged by the news filtering in from the social media craze. Sorting through all the data and statistics is a full-time job. So what can we deduce from all this data? Just this…..
Social Media Web is here to stay and isn’t going away anytime soon.
In today’s market, you need ALL tools and methods at your disposal. Social Media Optimization (SMO) is the next generation of media in the new home marketplace. Those that don’t jump on board will eventually be left behind.
So what does this mean for your marketing department workload? Does my marketing team need to be chained to a computer until the wee hours of the morning signing up, utilizing and learning protocol and etiquette on Facebook, Twitter, Wordpress, Blogger, YouTube, Vimeo, Flickr, SmugMug, Yelp, etc?
The answer is “No”; marketing departments are operating lean in today’s environment. They need to focus on their daily tasks and partner with industry professionals who manage the entirety of your social marketing campaign needs. Trust us, it’s more than a full-time job staying up on trends and being able to introduce appropriate and effective social media tools that can lead to increased awareness/traffic for your development.
So when you look at shrinking print readership, increased social media activity and couple this information with the cost effectiveness of having your product “engaged” in Web 2.0…..you arrive at the undeniable conclusion:
You can’t afford to put yourself at a disadvantage in today’s marketplace.
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
Tags: 6 Degrees Group, Condominium Developments, Facebook, hospitality marketing, leasing community, Marketing, Real Estate Marketing, Six Degrees Group, SMM, SMO, Social Media, Twitter
