This announcement is perfectly-timed, as more and more clients are requesting statistics regarding their social media campaigns. Facebook is adding another level of analytics for Administrators of Fan Pages; introducing the latest addition to improved analytics - the new weekly email report.
Although the reports aren’t the most detailed in nature, they do offer the administrator a nice “snapshot” of traffic and engagement for the Fan Page.
Some of the stats covered are:
- number of fans added
- summary of wall posts, comments and likes in the past week
- and the number of visits to your page this week, compared to last week’s visits
All of this signals the importance that Facebook is placing on insight into your Fan Page activity. The more details Facebook can provide regarding demographics, longer-term growth, and engagement trends
…..the more the Fan Pages will appeal to brands
……the more the brands will spend on Facebook advertising.
Makes perfect sense to us and we love the evolution of branding options on the world’s most popular social media channel.
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
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