The greatest successes you will have in Social Media Marketing will not be able to be measured by the number of followers and fans. It is natural to want to quantify the success of a campaign by a simple number count. Since the work performed uses digital methods, many assume all ROI can be measured by number of clicks, impressions, mentions and forwards.
Many of our successes come in ways that aren’t so simple to quantify, yet yield a much greater ROI than a number count.
We’ve compiled a list of 10 successes we have had in just the past 10 days:
- Approached via Twitter with 3 free press opportunities in national industry magazines
- Local brokerage Facebook page hosted our community Facebook page as a favorite
- 3 communities dominated top 4 Google rankings through organic SEO
- Official Facebook page for a city hosted our community Facebook page as a favorite
- Received 13 thank you notes from homeowners, area businesses and local agents
- Well known shopping center hosted our community Facebook page as a favorite
- Fielded 56 questions about our communities
- Twitter lists created by 12 area real estate agents and businesses naming our communities
- Architect made our community YouTube channel a favorite
- 2 homeowners offered unsolicited testimonials
How much value would you put on an article featuring your property in a national real estate magazine or a homeowner offering a testimonial for your community? What about industry professionals, like well respected brokers and architects, endorsing your property publicly?
Half page ad in a luxury magazine $4,300
Weekend 3column ad in local newspaper $2,440
Monthly PPC campaign $2,900
.com online listing $600
online banner ad $260
Happy homeowner referring local co-workers to your property = priceless.
Big numbers are great, but in our experience, the strength of your relationships with homebuyers and the local broker-agent community yields the greatest number of qualified, relevant traffic through the door.
Have you had any unmeasurable successes in your marketing campaigns? We’d love to hear of other examples. Share with us!
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
Tags: 6 Degrees, 6 Degrees Group, Condominium Developments, Facebook, Luxury Development Marketing, Marketing, Marketing Strategy, New Home Developments, Real Estate Marketing, ROI, Six Degrees, Six Degrees Group, SMM, social media marketing, Twitter, YouTube
