At 6 Degrees Group, we recommend and create Twitter pages for our lifestyle communities, real estate development and builder partners in order to continue their community narrative, create brand awareness within geographic regions and build relationships with local partners. 5 key groups are embraced: Prospects, Homeowners, Local Business, Press and the Broker-Agent community. Because we are licensed Brokers ourselves, we understand that a strong relationship with the local Broker-Agent community is important to the successful absorption of any development.
By becoming a follower of real estate communities where you do business, you are able to keep up to date on the latest featured properties, incentives, events, new models or phases releases at the development. You are also reminding your clients, friends and followers that you have knowledge of these communities and are “in the know” by keeping in front of them. While they may not currently be in the market, your friends may know someone looking to purchase a new home in the geographic area that you specialize in or someone looking to sell at the building.
15 Reasons Why Broker/Agents Should Follow Real Estate Communities on Twitter
- Trust – If you are associated with a product, buyers will trust that you know more about it than an agent who is not. Name and face association with a brand also builds trust.
- Exposure – Be where buyers and future sellers are. Your face and name attached to a 24-7 online news feed increases your chance for new business.
- Knowledge – You will have access to more knowledge than the website and brochure.
- Communication – Be the first to know. Get the latest immediately - in real time.
- Name Recognition – Your name, photo and a link to your web page is attached to the community you follow.
- Expertise – Become an expert on particular buildings with access to updated, detailed information all in one easy to find location. Share your expertise with buyers.
- Relationship Building – Engage, be genuine and build relationships by answering questions and sharing community recommendations. Show your support for a community, neighborhood and product. Be a part of the dialogue.
- Rapport –Develop rapport with other followers as a recognized member of a community within a specific geography.
- Commitment – Taking the time to follow a communities updates shows your commitment level to your work. You go above and beyond the expected.
- Tech Savvy – Are you up-to-par on trends? Do you relate to your target audience?
- Marketing – see #5 and #2 (Exposure + Name Recognition)
- Events – Be invited in-person to network. Put faces to names.
- Press – Receive access to relevant articles and press in one easy to find location.
- Community Feedback – Get real live information on your niche market, it’s like a giant focus group with invaluable information. Listen up.
- Referrals – If you aren’t networking via social sites online yet, you should be. Over 85% of buyers cite the internet as their first place to begin their search. Be seen. Be heard. Be knowledgeable. Add value to your service.
Recently, Twitter introduced “lists” as a way to organize and create categories of who you follow. 6 Degrees Group is using these lists to show appreciation to local broker/agents that follow our real estate communities by creating a custom category per development – tagged “real estate”. Essentially, this allows viewers easy access to identify REALTORs® and lenders that are “in the know” about our community and helps them grow their followers.
Some agents use Twitter purely to promote their listings and others use an 80/20 rule, tweeting personal updates with the occasional tweet about the local real estate market or a listing. Many follow REALTORs® in other geographic regions to create referral relationships, or follow REALTORs® at their specific brokerage to hear quick updates on listings. Some corporate brokerage brands have created twitter accounts to provide customer service and build local community relationships, while sharing helpful real estate tips and promoting a list of their agents.
Twitter is a platform where you can create new relationships, strengthen existing ones and market your service professionally. It allows you to engage in a dialogue with peers, endorse brands and promote services and businesses that you are passionate about. It also is a way for your audience to learn more about you. Do you specialize in a certain neighborhood, district or city? A type of real estate? Are you passionate about the “green” movement? Do you support local business? Are you a fan of contemporary architecture or local arts?
At 6 Degrees Group, we believe in community building. We use Twitter for our communities like you would a concierge or a relocation list. We tweet information about the local neighborhood/district, specials at your favorite wine bars and restaurants, announce art exhibits and free local events. We also follow local small businesses that provide valuable services to our communities and Re-Tweet (Forward) helpful tips, making it easy for local agents that follow our communities to share with their clients.
A list of our current new home communities can be found here @6_Degrees_Group/new-home-communities
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
Tags: 6 Degrees, 6 Degrees Group, Builders, Condominium Developments, hospitality marketing, Leasing Communities, Luxury Development Marketing, new home communities, new home community, New Home Developments, Real Estate Marketing, Six Degrees, SMM, SMO, Social Media, social media marketing, Target Market, Twitter
