The goal of every brand is to obtain a loyal visitor following. Brands should give consumers a reason to return and a reason to purchase. Social media platforms target the geographic and pyschographic parameters of your market in a location where consumers choose to be and to return. A new online survey suggests that Facebook is the preferred vehicle for such loyalty, even beating out the big boys at Google, Yahoo! and Bing.
Chitika, Inc., a search-based online advertising network, conducted a study to test reader loyalty. The study was based on a sample of 33 million unique users across the Chitika publisher network in September, 2009. It compared the number of visitors coming from major traffic sources – Bing, Digg, Facebook, Google, Yahoo! and Twitter – to the number of times those visitors came back to the referred site. For this study “loyal” is defined as a visitor who came to the site four or more times over the course of a week. Repeat visits equate to interest in the site overall.
Facebook definitely came in as the leader, with over 20% visitor loyalty. As far as sheer numbers, Google wins hands down. However, social media sites such as Facebook continue to grow. This is compelling evidence that social media platforms are here to stay and will continue to play a major roll in advertising and marketing campaigns, both now and in the future.
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
Tags: 6 Degrees, 6 Degrees Group, Boutique Hotels, Condominium Developments, Facebook, hospitality, hospitality marketing, Leasing Communities, Luxury Development Marketing, Marketing, new home communities, new home community, New Home Developments, Real Estate Marketing, Six Degrees Group, SMM, SMO, Social Media, Web 2.0
