PRESS RELEASE – For Immediate Release
Lennar Urban – BLU, San Francisco High-rise is 1st to use Microsoft Tag Barcode Technology for New Home Marketing
Polaris Group, a real estate sales, marketing and consulting firm, announced today that it is contracting with 6 Degrees Group to implement a smartphone marketing campaign by deploying Microsoft’s new 2D bar code technology, Microsoft Tag, for the penthouse release of Lennar Urban’s luxury downtown high rise – BLU. 6 Degrees Group released a new service to industry partners in January 2010 called ITS – Integrated Tagging Solutions, through which they pair barcode technology with specific, customized marketing objectives to capture the ever-increasing mobile market.
BLU is a 21-story residential tower over a single story podium containing a retail space and residential lobby at Folsom and 2nd in San Francisco. Located in San Francisco’s vibrant South Beach -SoMa District, BLU will benefit from customized retail window and directional signage with tags. The frontage will feature a tag showcasing a virtual video tour of the new penthomes narrated by Sales Manager, Wendy Novia. Busy professionals in the area will be able to snap the signage with their smartphones to get the latest information at BLU before, during and after sales center hours. The custom tag will also be placed in the newspaper advertisement, allowing a multi-media dimension to a once flat ad.
Microsoft Tag connects almost anything in the real world to information and interactive experiences on your mobile phone. The “Tag” is a graphic image bar code that creates an instant connection to the Web via an end-user’s smartphone browser.
How does it all work? When a consumer downloads the Microsoft Tag application and then snaps a picture of a Tag, the application performs an action, such as opening a Web browser and taking the consumer to a URL or launching an online video. Consumers simply go to gettag.mobi to download the Tag application, and then they’re ready to snap away.
“Bar code technology for mobile devices is an emerging technology in the United States and has unlimited potential to increase the end user’s experience by expanding upon a message usually limited in print and sign media” said Kirstin Burghart, owner of 6 Degrees Group . “Microsoft Tag allows for the fusion of traditional and new media”, she said. “The potential for this technology is virtually unlimited as it empowers the consumer by giving the buying public the information that they readily need in a convenient and portable way”.
About Lennar Urban
Lennar is one of the nations’ leading builders of quality homes. With more than a half century of experience, Lennar is committed to Quality, Value and Integrity. These principles are the underlying foundation upon which Lennar was established, and this commitment continues to guide business decisions today.
About Polaris Group
Polaris Group is a sales, marketing and consulting firm with years of experience in successfully bringing new residential real estate to market in the San Francisco Bay Area and Southern California.
About 6 Degrees Group
6 Degrees Group is a new media marketing group specializing in real estate community branding.
6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality
