March, 2010

New Media / Social Media Campaigns — No Comments
24
Mar 10

YouTube Is Massive

WOW. YouTube  has recently announced a huge milestone/statistic:

24 hours of video is now uploaded to the social video site every sixty seconds.

Just think about that stat for one moment. It may be hard to wrap your brain around the fact that for every second you are browsing YouTube, 24 minutes of video is uploaded to the site.

That is a 17% increase in upload rate from just 10 months ago…. An impressive increase by any standard and another statistic that video is here to stay and will become an even bigger player in your media mix.

More than two million minutes of video (or 34,560 hours) is now uploaded onto YouTube per day. Simply amazing!

The video site even provided a graph depicting its growth:

In less than two years, YouTube has doubled its upload activity. And of course, YouTube is owned by Google, so video will play an even more important role in organic SEO campaigns for your brand.

Related Articles:

6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality

  • Share/Bookmark
Facebook — No Comments
18
Mar 10

More Analytics From Facebook

This announcement is perfectly-timed, as more and more clients are requesting statistics regarding their social media campaigns. Facebook is adding another level of analytics for Administrators of Fan Pages; introducing the latest addition to improved analytics -  the new weekly email report.

Although the reports aren’t the most detailed in nature, they do offer the administrator a nice “snapshot” of traffic and engagement for the Fan Page.

Some of the stats covered are:

  • number of fans added
  • summary of wall posts, comments and likes in the past week
  • and the number of visits to your page this week, compared to last week’s visits

All of this signals the importance that Facebook is placing on insight into your Fan Page activity.  The more details Facebook can provide regarding demographics, longer-term growth, and engagement trends

…..the more the Fan Pages will appeal to brands

……the more the brands will spend on Facebook advertising.

Makes perfect sense to us and we love the evolution of branding options on the world’s most popular social media channel.

Related Articles:

6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality

  • Share/Bookmark