February, 2010

New Media — No Comments
26
Feb 10

Google Search & New Location-Based Options

Understanding the importance of locational searches, Google has just added a new “Nearby” tool to the Search Options.  So what does all this mean?  Just that users can refine results for a more custom search process which is focused upon location.

You have to try it out for yourself to actually experience the power of this new tool. To give it a test-drive, do a normal Google search, then select “Show Options” -> “Nearby.” This feature allows you to switch between your default location and a custom (of your choosing) location. Filter results by city, state or region.  It’s all up to you!

Google is very aware of the importance of geo-tagging and location-based searches. The search giant’s location services will complement each other more and more, from location searches to social-media check in technology, all in an attempt to create an entire location-aware Google experience for the end-user.

Can you say “Location, Location, Location”?

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6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality

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Social Media Campaigns — No Comments
13
Feb 10

10 Social Media Successes that aren’t measured by ROI

The greatest successes you will have in Social Media Marketing will not be able to be measured by the number of followers and fans. It is natural to want to quantify the success of a campaign by a simple number count. Since the work performed uses digital methods, many assume all ROI can be measured by number of clicks, impressions, mentions and forwards.

Many of our successes come in ways that aren’t so simple to quantify, yet yield a much greater ROI than a number count.

We’ve compiled a list of 10 successes we have had in just the past 10 days:

  1. Approached via Twitter with 3 free press opportunities in national industry magazines
  2. Local brokerage Facebook page hosted our community Facebook page as a favorite
  3. 3 communities dominated top 4 Google rankings through organic SEO
  4. Official Facebook page for a city hosted our community Facebook page as a favorite
  5. Received 13 thank you notes from homeowners, area businesses and local agents
  6. Well known shopping center hosted our community Facebook page as a favorite
  7. Fielded 56 questions about our communities
  8. Twitter lists created by 12 area real estate agents and businesses naming our communities
  9. Architect made our community YouTube channel a favorite
  10. 2 homeowners offered unsolicited testimonials

How much value would you put on an article featuring your property in a national real estate magazine or a homeowner offering a testimonial for your community? What about industry professionals, like well respected brokers and architects, endorsing your property publicly?

Half page ad in a luxury magazine $4,300
Weekend 3column ad in local newspaper $2,440
Monthly PPC campaign $2,900
.com online listing $600
online banner ad $260
Happy homeowner referring local co-workers to your property = priceless.

Big numbers are great, but in our experience, the strength of your relationships with homebuyers and the local broker-agent community yields the greatest number of qualified, relevant traffic through the door.

Have you had any unmeasurable successes in your marketing campaigns? We’d love to hear of other examples. Share with us!

Related Articles:

6 Degrees Group New Media for New Home Real Estate Developments, Leasing Communities, Resort Properties & Hospitality

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